WSI Partners with Scotland’s Largest Personal Injury Firm to Enhance the Firm’s Online Marketing Res
21-sept.-2010
- WSI Consultant Paul Smith Will
Work Closely With Thompsons Personal Injury Firm to Implement an
Advanced Digital Marketing Strategy-
Toronto, Ontario, September 16, 2010… WSI,
the world’s #1 digital marketing franchise, announces today that one of
its Consultants located in Scotland, Paul Smith, has struck a strategic
relationship with the country’s largest personal injury firm. Paul, who
has been an Internet Marketing Consultant with WSI for a number of
years, will be working closely with Thompsons Personal Injury
Compensation Firm over the next 12 months implementing an advanced
digital marketing strategy that involves online advertising and social
media marketing, such as blogs and video. The goal of this strategy is
to boost the number of accepted cases that Thompsons receives through
the Internet, while enhancing their overall brand credibility online.
WSI first began working with
Thompsons in 2009 by building them a new Web solution, professionally
designed to provide valuable information about the firm while persuading
website visitors to submit their personal injury cases online. Just
recently, WSI signed a new contract with Thompsons to conduct an
advanced online marketing strategy whereby WSI will be compensated based
on the results of their marketing efforts, rather than the hours spent
on the campaigns.
Paul Smith, WSI Consultant located in Rhu, Scotland, says, “After
launching their new website in January 2009, we proceeded to conduct
basic Internet marketing on the site, such as paid search advertising
and search engine optimisation. We saw immediate results, which enhanced
Thompsons’ trust in WSI’s expertise and service quality. Through this
trust and growing relationship, WSI has now signed a new contract with
Thompsons whereby compensation for our Internet marketing services will
be based solely on our performance. We believe that the advanced
strategy we have outlined will take the firm’s Internet marketing to the
next level, benefiting all parties involved.”
Since working with WSI, the number
of accepted personal injury cases that Thompsons has accepted online
doubled in 2009 over the previous year. This number doubled again in the
first 6 months of 2010. WSI believes this is only the beginning of more
outstanding results Thompsons will experience as WSI begins
implementing its advanced digital marketing and social media strategy
for the firm.
Patrick McGuire, a partner of Thompsons, says, “Thompsons
has developed a strong relationship with WSI in recent years and we
have full confidence in their ability to deliver continued value to our
firm. They have already proven to us that Internet marketing works; it
is an effective lead generator and brand enhancer. The professional
website that WSI designed for us coupled with their extremely effective
Internet marketing plan thus far persuades us to believe that the
advanced strategy outlined for the next 12 months will reap even greater
results for our organisation. With our shared objectives of multiplying
the volume of accepted personal injury cases through the website by a
factor of 10 over the next year, the entire Thompsons team is looking
forward to working closely with WSI to accomplish this goal.”
With the largest network of Digital
Marketing Consultants (WSI franchisees) worldwide, WSI delivers
thousands of digital marketing solutions to small and medium sized
businesses around the globe. WSI’s role is to ensure businesses realize
the full profit potential of the Internet. Our Consultants utilize a
detailed set of processes to consistently deliver effective online
marketing strategies for their clients. By using WSI’s patent-pending
Lifecycle System, WSI franchisees aim to assess their clients’ business
needs in order to deliver a custom-tailored digital marketing strategy
geared toward increasing revenues.
About WSI – we simplify the Internet:
WSI is the world’s #1 franchise
offering digital marketing services to suit the needs of multiple
industries. The company has the world’s largest Digital Marketing
Consultants’ network and a strong head office in Toronto, Canada. WSI
Digital Marketing Consultants have helped thousands of small and
medium-sized businesses realize their online marketing potential. By
using innovative Internet technologies and advanced digital marketing
strategies, businesses can have a WSI Digital Marketing System tailored
to their individual needs to elevate their Internet presence and
profitability to new levels. In 2009, WSI was the proud recipient of 5
Standard of Excellence Awards at the Annual WebAwards Competition
organized by the Web Marketing Association (WMA). WSI has been ranked
the #1 Internet Services Franchise in Entrepreneur Magazine’s Franchise
500 listing for 10 years in a row. Entrepreneur Magazine also ranks WSI
at #13 among the Top Home Based Franchises and #49 in America’s Top
Global Franchises. With the support and cooperation of its customers,
franchise network, employees, suppliers and charitable organizations,
WSI aims to help make child poverty history through its global outreach
program.